Facebook has changed the way people used to communicate a decade ago. It has emerged as a "new media" and today it serves as a bridge to millions of people connecting with each other from all parts of the world. It is currently the most effective and targeted social media tool.

In other words, it’s a marketer’s job to make their efforts as profitable as often as possible. People often discuss the use of Facebook for brands with engagement, likes, shares, virality and more, which are all excellent metrics to help determine the impact the platform is having on your business. However, focusing on how these efforts can help monetize your marketing should be a top priority.

67% of U.S. Internet users are active on Facebook, which represents a small part of the 1 billion users on the platform. The impact your business can hope to make on Facebook is powerful; it just depends on your unique approach. It’s time to create a compelling strategy for monetizing your audience on Facebook. Here are some suggestions on how to get started by opening up some potential revenue channels.